Nothing establishes your authority as quickly as a white paper

Although this is the most demanding type of business writing I do, it is always the most fulfilling - for my clients as well. It’s a time away from the to-do list to reflect on the unique value of your business and expertise. A well-written white paper helps you reach prospects early in buying cycles, establish thought leadership, or  garner internal support for new business initiatives.

Download a sample paper below, or email or call to discuss your project.

 White Papers for Financial Services

White Papers for Marketing Communications

Management Reports, Brand Analyzes, and More

  • Understanding Our Customer’s Attitudes and Buying Behaviors (Proprietary) Customer interviews and focus groups were the first step in this study for S&S Worldwide.
  • Preserving Brand Identity (Proprietary) Written on behalf of a leader in the direct mail industry, this report explains the creative design process and its impact on sales to new investors. 
  • Matching Professional Skills Development to the Business Plan (Proprietary) This executive communication explains how IBM Global Services can better predict and meet  training requirements.  
  • Book outline Outline for a promotional book for a major advertising agency explaining a new branding concept.
  • Managing Mergers & Acquisitions as a Core Business Process (email to request) Edited white paper for an M&A professional to promote his business and unique M&A framework.