Readers want news they can use.
;)
Newsletters and blogs We keep stories short and relevant for EDGAR Online's readership of 300,000 financial pros. The monthly email links to a blog where customers can comment on the full story and see product news and ads. My services include story development, writing, editing, and design: partial or complete editorial management of your newsletter.
Feature articles in respected trade publications require time and focus to develop. But it is rare for an advertising or PR firm to have writers on staff who can devote such time. I can work directly for a company or through its marketing agency to produce newsworthy articles. For the AICPA, I interviewed financial leaders, central bankers, and securities regulators worldwide on global trends in business reporting (XBRL). For maximum impact, publication in the Journal of Accountancy coincided with the 18th International XBRL conference in Washington, D.C.
"Edu-Sales" materials can take many forms, and address both external and employee audiences. In this viral marketing campaign, the goal is to leverage the social networks of a Fortune 1000's older and retiring employees. The marketing agency needed a dynamic Table of Contents to help sell the ground-breaking concept. I researched the 50+ market before developing inspiring, life-style story ideas for the presentation and directed the design of the prototype publication.